ECTL Fourth Quarter Investors Update Now Available Online

Dear Shareholders,

The Ellist Communication Technology Ltd fourth quarter business activities came to an end today [January 14, 2015].

The main drive of the ECTL is traffic; more traffic generates more revenue. Our technology is built so rigorously to monetize every web traffic we get. The digital advertising landscape is advancing everyday and more large portals are building their own in-house advertising program to monetize their huge web traffic.

Hence we lost some of the largest web traffic sources such as Naij.com, National Mirror etc. This also led to the loss of some of our major advertisers like mobofree. Because of this trend, we decided to build our own traffic sources to consume our adverts, hence we started our flagship project http://talkafrica.co

Within 3months+ of its launched we have driven the traffic to over 20,000 daily unique but this is still far from the projected minimum daily traffic of 200,000 Africans needed to attract large institutional advertisers. We can achieve this in the next quarter as we have been able to master the pattern and, with better funding and completion of the mobile apps for the platform, traffic will be greatly improved.

Dividends
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There will be no dividend for the fourth quarter as our revenue has greatly been affected by low traffic buildup. We hope to steer the business to success this coming quarter.

Outlook for the Fifth Quarter
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(i) The ECTL is currently building a datafeed technology to enable all shareholders view the companies daily revenue real time. Our policy has always been hinged on openness and transparency. The core businesses of the ECTL is done online and all business data and recorded online, we intend streaming this data to all shareholders daily.

(ii) With lowering revenue, we are inviting shareholders, who can volunteer in supervising some of our web projects as telecommuting team members, to join the team. It is important to be part of the growth of the ECTL.

Our Challenges At the Moment
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The ECTL has been able to massively invest in building some of the very important technology required in monetizing web traffic. We have a link advertising technology, Social media monetization technology, banner and contextual ads monetization technology and finally we have built a robust portal technology to drive traffic and make these technologies developed profitable.

At this stage, we need aggressive campaigns and better advertising budgets to reach out to millions of internet users in Africa. With large traffic comes better revenue.

Our challenge at the moment is getting the right funding to promote these project, we have currently placed 5% of the companies share to raise the required funding needed to massively grow our traffic source this coming quarter.

Without aggressive campaign, it may take longer to get to the required traffic levels where revenue will be meaningful.

Regards!!!

ECTL Team

Full Source/Comments Available here: http://talkafrica.co/ng/p/22339/20788-updates
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