The 7 ‘C’s Of Challenges Facing African Businesses By HamidBouchikhi
The Capitalism 3.0 challenge
The welcome enthusiasm for CSR policies and practices in Africa must not shadow the fact that the primary purpose of a business is to create wealth, i.e. making a profit. There simply can be no responsible company with no viable economic model.
To address the huge needs of African populations, companies must seek wealth creation and, along the way, create jobs, generate...